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SEM News, thinkMortgage™

Turning Static Images into Profits

SEM News, thinkMortgage™: November 16th, 2016

It’s extremely short sighted to dismiss the value of online video marketing, especially in the mortgage industry where competition is stiff, generating leads can be time-consuming and originators are challenged to help clients understand complex terminology and processes. Short, informative and engaging videos are an ideal marketing option. They allow a mortgage company to provide past, current and potential borrowers with up-to-the-minute industry news while also providing information about the company, its services and its mortgage team. Online video can help differentiate your services from those of your competitors, build rapport and trust with your clients, keep you on clients’ minds and position you as an expert.

… read the full article here.

 

 

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